VAM is an ethical, handmade, crafts-based jewellery and accessories brand. VAM creates well-designed, timeless, heirloom quality products with unprecedented material & craft combinations. The products we create are inspired from the balanced maximalism of India. Each product is made partly at a craft-cluster and then further assembled together at our workshop. Currently we are a small business with craft-collaborations and a team of in-house ‘karigars’ as our backbone.
VAM is the brainchild of Mrunmayee Namjoshi. Studying Textile Design at NID, Ahmedabad and working as a designer for the past 7 years led her to work with traditional crafts of our country on a grass-root level. It made her realise that the Indian craft sector is a treasure trove, which has only been explored with a certain degree of design intervention. At a time when the world is becoming aware of the value of ethical, eco-friendly and sustainable things made by hand, Indian crafts are the torchbearers of contemporary Indian luxury. This was the inspiration behind creating ‘VAM’.
Currently we work with Ajrakh block printers, brass metalsmiths, hand-embroiders and bead weavers from Bhuj, Kutch. We also work with blue pottery ceramic artists from Jaipur. We are constantly at the lookout for newer craft-collaborations, while we also train non-crafts people wanting to be self reliant through handwork.